Paint-Splattered Womenswear

The Wren Fall Lookbook Channels Starving Artists

The Wren Fall lookbook takes cues from the laid-back styles of starving artists. With wide-brimmed hats, bangs, black-framed glasses, socks with shoes, paint-splattered jackets and trousers, turbans and oversized cardigans, the collection is all about mixing and matching.

Designer Melissa Coker's eye in the Wren Fall lookbook has created some very wearable ensembles perfect for any wannabe artists.

Implications - The image of the powerful businessman or business woman has typically been a force behind the creation of professional and more formal attire. However, attitudes towards professional dress and attire are changing, and many consumers are embracing more casual attire that express their unique individuality. Paying homage to the "starving artist" through clothing design is just one way in which fashion is rebelling against the traditional image of the power suit.

Casual Attire
The trend of embracing casual attire allows individuals to express their unique individuality through clothing.
Personal Style
Consumers are increasingly embracing clothing designs that reflect their own personal style and identity.
Rebellion Against Traditional Image
Fashion is rebelling against the traditional image of the power suit by incorporating elements that evoke the image of a 'starving artist'.

Sectors Adopting This

Fashion Retail
Fashion retailers have an opportunity to cater to the growing demand for casual attire that embraces personal style.
Artistic Apparel
The artistic apparel industry can capitalize on the trend of clothing designs that pay homage to the image of a 'starving artist'.
Individuality Fashion
The individuality fashion industry can cater to consumers seeking unique clothing designs that rebel against traditional image.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 1%
Freshness 8%