Photographer Christophe Cufos captured model Marlena Szoka sporting flirty bras and underwear as the main attraction of her outfits in the 'Inside Out' Amica Italy editorial. The underwear-as-outerwear looks coincide with bedhead hair and barely-there makeup.
Stylist Pascal Humbert chose to put bras and undies over dresses, skirts and jackets to create a mishmash of lusty lingerie looks. Visible panty lines have never been so fashionable.
Implications - As daring fashion statements are on the rise every day, only the most shocking styles will attract consumers. Shoppers are looking for new ways to stand out among the quickly expanding number of bold styles. Designers could incorporate this element of shock into their styles in order to attract more customers who want to stand out.
Key Themes Behind This Trend
- Daring Fashion Statements
- Designers could incorporate this element of shock into their styles in order to attract more customers who want to stand out.
- Underwear as Outerwear
- The trend of wearing bras and underwear as outerwear presents an opportunity for innovative fashion designers.
- Visible Panty Lines
- The acceptance of visible panty lines as fashionable opens up possibilities for lingerie brands to create unique designs that embrace this aesthetic.
Where This Applies
- Fashion Design
- Fashion designers can disrupt the industry by creating daring and innovative designs that incorporate underwear as outerwear.
- Lingerie
- Lingerie brands have an opportunity to embrace visible panty lines as a fashionable trend and design unique pieces that cater to this style.
- Retail
- Retailers can capitalize on the trend of daring fashion statements by curating collections that include underwear as outerwear and cater to consumers looking to stand out.
