SHIMMI Swimwear was created by creative designers Scarlett Chorvat and Alison Renner, who have put their heads together to create sexy, but fun and comfortable, swimsuits. The duo cites hippies, power women, rock 'n' roll and the French Mediterranean as inspirations for their free-spirited collections.
One of the suits is dubbed the 'Birkin,' after the French chanteuse and style icon. You're in good company with SHIMMI Swimwear--these gals are former models, so they know what looks good.
What Makes This Trend Stand Out
- Comfortable Swimwear
- SHIMMI Swimwear is innovating in the field of comfortable and stylish swimwear.
- Free-spirited Collections
- SHIMMI Swimwear is disrupting the swimsuit market with their free-spirited and creative collections.
- Influencer-inspired Suits
- SHIMMI Swimwear is tapping into the influencer marketing trend by naming one of their suits after a style icon.
Sectors Adopting This
- Fashion
- The fashion industry could benefit from incorporating the comfortable yet stylish innovations of SHIMMI Swimwear.
- Swimwear
- SHIMMI Swimwear is a disruptive force in the swimwear industry with their fresh and free-spirited collections.
- Influencer Marketing
- SHIMMI Swimwear is leveraging the power of influencer marketing by naming a suit after a style icon.
