The International Anti Fur Coalition aims to open up people's eyes and let them know that the real cost of fur is far more than the hefty price tags at designer shops. Their latest ad campaign is gruesomely shocking, conveying their message loud and clear by having a woman rip out various organs from her fur purse.
Advertising agency Lowe Bull of Cape Town, South Africa did a phenomenal job of helping the International Anti Fur Coalition express their solemn message to the public.
What's Driving This Trend
- Anti-fur Campaigns
- Innovative ad campaigns that shock and disgust to raise awareness of animal cruelty.
- Vegan Fashion Accessories
- Fashion accessories made from non-animal materials like faux-leather, faux-fur or recycled materials.
- Sustainable Fashion
- Producing fashion items sustainably, with materials that are friendly to the environment.
Who This Affects Most
- Fashion Industry
- The fashion industry can create opportunities by producing alternative products that are not made from animal materials.
- Advertising Industry
- The advertising industry can create innovative anti fur campaigns that raise awareness about animal cruelty.
- Environmentally-friendly Industry
- This industry can be tapped to produce materials that are sustainable and environmentally-friendly for fashion products.
