The Arano 'Keeping It Real' ad campaign promotes products from New Zealand juice company Arano. The clever print ads play with the concept of senior -- as in old -- orange squeezers flaunting formidable biceps and serious attitudes. Posters with lighthearted quips to entice the juice-drinking public are also part of the printed ad media.
Valencia Orange, Grapefruit, Pineapple and Tomato juices are a few of the Arano Keeping It Real flavors. The company also markets yogurt and fruit smoothies.
Key Themes Behind This Trend
- Print Advertising
- Embracing unconventional and humorous print ads can disrupt traditional advertising methods and grab consumers' attention.
- Healthy Juice Alternatives
- Creating new, innovative flavors and combinations in the juice market can disrupt the industry and attract health-conscious consumers.
- Senior Marketing
- Targeting older demographics with fun and relatable marketing campaigns can disrupt the industry and tap into a potentially untapped market.
Where This Applies
- Beverage Industry
- Introducing unique and flavorful juices can disrupt the beverage industry and cater to consumers looking for healthier options.
- Advertising Industry
- Utilizing unconventional and humorous advertising techniques can disrupt the advertising industry and capture the attention of modern consumers.
- Senior Health Market
- Developing products specifically targeted towards the health needs of seniors can disrupt the senior health market and address an underserved demographic.
