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Automaker Facebook Reveals

The 2011 Explorer Will be Unveiled on the Ford Facebook Page

— June 11, 2010 — Autos
Ford is set to make history when they unveil their highly anticipated 2011 explorer on the Ford Facebook page. Normally a car as highly anticipated as this has its debut at an auto show or a press gala, but Ford has chose to go the social media route here.

Unveiling the 2011 Ford Explorer on the Ford Facebook page is a smart move for a few reasons. It saves Ford money first and foremost and it allows everyone with access to the Internet a chance to see the new Explorer. Ford is blazing new ground here. Only time will tell if others follow along.
Trend Themes
1. Social Media Product Launches - More companies will follow Ford's lead and unveil their new products on social media platforms instead of expensive auto shows or press galas.
2. Cost-effective Marketing Strategies - Businesses will prioritize cost-effective marketing strategies such as leveraging social media to save money while also reaching a wider audience.
3. Virtual Product Launch Events - Virtual product launch events will become the new norm for companies looking to showcase their latest offerings in a more accessible way.
Industry Implications
1. Automotive Industry - Automakers can leverage social media platforms to reduce marketing expenses while simultaneously reaching a larger audience.
2. Social Media Industry - Social media platforms will benefit from more companies shifting their product launches to their platforms, thereby increasing engagement and boosting revenue streams.
3. Event Planning Industry - Event planning companies can capitalize on the trend of virtual product launch events by offering their services to businesses and assisting them in creating engaging online events.
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