You can't help but smirk at the NASCAR's Gillette Young Guns and the new Fusion ProGlide ad. Their motto? "Mullets are back. Drink it in." Whether or not that is true, this commercial delivers all of the laughs, giggles and chuckles other ads lack.
The commercial stars the well-respected Kyle Busch and Ryan Newman in the most comical role of their lives. Check out the new Fusion ProGlide above to witness some business in the front and party at the back.
Why This Trend Is Growing
- Humorous Advertising
- Opportunity for companies to create comical ads that deliver laughs and chuckles to engage consumers.
- Nostalgic References
- Potential for brands to incorporate nostalgia in their marketing campaigns, such as bringing back trends like mullets.
- Celebrity Endorsements
- The use of well-respected celebrities in ads can be a disruptive innovation strategy to attract attention and build brand credibility.
Industries Being Reshaped
- Advertising
- Opportunity for advertising agencies to develop creative and humorous campaigns for brands.
- Grooming
- Possibility for grooming and personal care companies to capitalize on nostalgic trends and create products specifically targeted towards mullet styling and maintenance.
- Sports
- Sports marketing agencies could explore partnerships with athletes to promote products, leveraging their fan base and comedic acting skills.
