The 80s and 90s are making a huge comeback in today's fashion -- including the revival of grunge. It seems almost every magazine from Vogue to Russh has been featuring grunge-inspired spreads, resurrecting the once popular fashion.
From getting gritty in the junkyard to angelic grunge photography, these models are making loose, layered and torn clothing a must-have for any season.
Implications - Since the 90s, grunge has become a mainstay in music and in fashion. The days of Nirvana and Pearl Jam have inspired brands to take rock culture into their own hands to market to fashion consumers. The attractive rebel theme is one that many are drawn to due to its raw nature that certain brands can't replicate.
SCORE
3.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: South America, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 40%
Freshness 8%
