These twisted turban looks take the classic turban and revamp it into new and fresh fashion looks. From gold lame turbans to denim turbans, these styles range from fashion-forward to retro-inspired.
The twisted turban looks are a perfect example of fashion intercepting with culture. I'm particularly taken with the multi-coloured turbans (think Carrie Bradshaw in 'Sex and the City 2'). I think the look adds a bit of fun and freshness without going overboard.
Implications - While turbans were once misunderstood as a cultural phenomenon that was unwelcome in the western world, they have since made a graceful transition into mass society. The embrace of cultural looks within North America continue to aid companies in appearing worldly.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 32%
Freshness 8%
