Squirrel-Print Style

Rodents Creep Into The Madras by APC Collection

The Madras by APC lookbook contains the typical Parisian-chic simplicity that A.P.C. is known for. However, what quirks Jessica Ogden's casual collection up is the creep of squirrel prints. Say what?

Surprisingly, the unlikely print works wonders for Madras by APC and adds some sense of humor to what sometimes is thought of as stuffy French fashion. Ogden creates the perfect mix of zaniness and prim-and-proper school girl garb.

Implications - The Madras lookbook is filled with styles that look effortlessly chic and super comfortable. Many of the styles are fit for the working girl, but there are also items perfect for days off when your out and about town. Long pink cardigans, plaid dresses and peacock-printed tees all make an appearance in the classy APC lookbook.

Squirrel-print Style
Opportunity for fashion brands to incorporate quirky and unexpected animal prints into their designs.

Industries Being Reshaped

Fashion
Fashion brands can tap into the demand for unique and playful prints by integrating animal-inspired designs into their collections.
SCORE
1.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 2%
Freshness 8%

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