Naoto Fukasawa Sole Bag

Get That New Shoe Smell in Your Purse

The Sole Bag by Naoto Fukasawa is a canvas tote bag made from the sole of a real Uwabaki sandal - a popular shoe worn by students in Japan. The bag's design lets you put the bag on any surface and not worry about getting the "sole" dirty as it is rugged and sturdy just like a real shoe. If you don't feel like using this bag to tote your precious goods, you could always buy two, put them on your feet and start a new fashion trend. This is one versatile trend for the fashion-forward!

Sustainable Fashion
The use of recycled materials in fashion products offers disruptive innovation opportunities.
Upcycling
The repurposing of old products into new and innovative designs offers disruptive innovation opportunities.
Minimalist Design
The focus on simple and functional designs offers disruptive innovation opportunities for everyday products.

Sectors Adopting This

Fashion
The fashion industry can explore sustainable and eco-friendly materials to create innovative and unique designs.
Accessories
The accessories industry can leverage upcycling techniques to create new and functional products from old materials.
Art and Design
The art and design industry can explore minimalist designs to create new and unique products that prioritize functionality and simplicity.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 31%
Freshness 8%

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