Photographer David Roemer is at the helm of this fun-filled photoshoot for the Zanerobe Spring/Summer 2010 collection. If the lookbook is any indication of what wearing Zanerobe will do for your social life, you may want to keep a lawyer’s phone number on speed dial.
The Zanerobe Spring/Summer collection lookbook shows their models getting into all kinds of crazy stuff, like shoeless golfing, knocking back shots, going out in public sans pants, dressing like a sailor, and lawn jockey mockery.
What Makes This Trend Stand Out
- Shoeless Golfing
- Disruptive innovation opportunity: Introduce a line of golf shoes that are designed specifically for playing barefoot.
- Knocking Back Shots
- Disruptive innovation opportunity: Develop a line of innovative shot glasses that enhance the drinking experience.
- Lawn Jockey Mockery
- Disruptive innovation opportunity: Create a line of lawn ornaments that challenge traditional stereotypes and promote inclusivity.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Design a line of clothing that combines fashion with comfort for a fun and carefree lifestyle.
- Photography
- Disruptive innovation opportunity: Develop a technology that allows photographers to capture playful and energetic photos.
- Alcohol
- Disruptive innovation opportunity: Create a new type of alcohol or cocktail that embodies the spirit of socializing and fun.
