The answers the ‘What is iPad’ commercial gives us are surprising statements for a typical Apple commercial. Going against their usual "look what our cool stuff does" format, the commercial actually compliments their own technology.
Not that this is a bad thing--the iPad is, after all, revolutionary, and has managed to also be a successful seller. For Apple to toot their own horn in the ‘What is iPad’ commercial is actually a well-deserved pat on their own back. Watch the ad spot above.
Why This Trend Is Growing
- Personalized Tech Ads
- Disruptive innovation opportunity: Create technology advertisements that compliment and highlight the unique features of the product, rather than showcasing its functionality.
- Shift in Advertising Strategy
- Disruptive innovation opportunity: Explore alternative advertising approaches that deviate from traditional formats to grab consumers' attention and create a memorable brand image.
- Self-promotion in Marketing
- Disruptive innovation opportunity: Encourage companies to take a more self-referential and self-congratulatory approach to their advertising campaigns as a way to build brand loyalty and differentiate themselves from competitors.
Industries Being Reshaped
- Technology
- Disruptive innovation opportunity: Develop technology products that are truly groundbreaking and revolutionary, allowing companies to confidently promote their products through self-congratulatory advertisements.
- Advertising
- Disruptive innovation opportunity: Help advertisers break away from traditional advertising norms and explore bold, unconventional approaches that resonate with consumers and elevate brand perception.
- Marketing
- Disruptive innovation opportunity: Enable companies to focus on self-promotion within their marketing strategies, using a self-congratulatory approach to stand out in a crowded marketplace and attract loyal customers.
