Talk about perfect combinations; the Karl Lagerfeld Eres photoshoot is perfection. Eres is known for its beautiful underwear and swimwear, while Karl Lagerfeld is known for pretty much everything related to fashion.
The Eres lookbook that was photographed by Lagerfeld has a great interactive feature. You open the link provided on the Eres site (see links) and when you click on the images, you see what the models are wearing underneath their pretty dresses. A fun little way to make the Karl Lagerfeld Eres combination even more stellar!
What Makes This Trend Stand Out
- Interactive Lookbooks
- Disruptive innovation opportunity to engage customers and provide a unique shopping experience.
- Cross-industry Collaborations
- Opportunity to combine the strengths of fashion and photography industries for innovative and visually appealing marketing campaigns.
- Enhanced Customer Engagement
- Innovative feature that allows customers to interact with clothing items and visualize them in a fun and interactive way.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to enhance their online presence and engage customers through interactive lookbooks.
- Photography
- Opportunity for photographers to collaborate with fashion brands to create visually appealing and interactive marketing content.
- E-commerce
- Opportunity for e-commerce platforms to integrate interactive lookbooks and enhance the online shopping experience for customers.
