The newest ads for ‘Man vs. Wild’—the popular television series—are an example of shockvertising at its finest. The show follows Bear Grylls (an ex-S.A.S. solider) in wild terrains without any luxuries provided to him. This means that Grylls has to eat a lot of seemingly disgusting meals as there is no chef in the jungle to cook him five-course meals.
The recent ads for ‘Man Vs. Wild’ depict zebra flesh wraps and pizza with bugs all over it served on bark. What looks like fries in one of the ads is actually some squirming worms.
Suddenly I’ve lost my appetite, but I now have an interest in checking out the latest Man vs. Wild episode.
What's Driving This Trend
- Shockvertising
- Man vs. Wild's new shockvertising ads are an opportunity for companies to garner attention by creating controversial ads.
- Extreme Survival Training
- Shows like Man vs. Wild offer an opportunity for companies to provide extreme survival training for consumers.
- Edible Insects
- Man vs. Wild's use of bugs, insects and other creepy crawlies as food sources could popularize the use of insects in mainstream cuisine.
Who This Affects Most
- Advertising
- By using shockvertising, Man vs. Wild is disrupting the traditional advertising model by creating controversial ads that garner attention.
- Outdoor Recreation
- Man vs. Wild promotes outdoor recreation and adventure, creating a market for related products and services.
- Food and Beverage
- Incorporating edible insects and other unconventional food sources into mainstream cuisine could disrupt the food and beverage industry.
