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Mental Fitness

Give Your Brain a Mental Tune Up at Lumosity

— May 31, 2007 — Pop Culture
In need of a mental tune-up? With the launch of Lumosity you should be mentally fit in about 30 days. Once you register you can begin testing your memory skills with little games that will train your brain, eyes, and reflexes to become swifter. Lumosity is fun and just what the doctor ordered.

This isn't the first program in the mental fitness category. The recent explosion in popularity of Nintendo's Brainage also proved the interest in keeping mentally fit. If it keeps you sharp, why not?
Trend Themes
1. Mental Fitness Programs - The trend towards mental fitness programs like Lumosity and Brainage shows the potential for further disruption in the mental health industry through gamification and cognitive training techniques.
2. Gamification in Cognitive Training - The use of gamification in cognitive training programs like Lumosity highlights the potential for disruptive innovation in the gaming industry and its potential overlap with the mental health industry.
3. Personalized Brain Training - With the rise of personalized learning and data-driven training regimes, the mental fitness industry may be ripe for disruptive innovation by leveraging big data and AI to create personalized training plans for individuals.
Industry Implications
1. Mental Health - The mental fitness trend highlights potential disruptive innovation in the mental health industry, where traditional talk therapy may be supplemented or replaced with these cognitive training programs.
2. Gaming - The use of gamification techniques in programs like Lumosity highlights the potential for disruption in the gaming industry as it moves into the realm of cognitive training and mental fitness.
3. Big Data and AI - As personalized training becomes more popular, the mental fitness industry may seek to harness big data and AI technology to create custom training plans which could disrupt the technology and data industries.
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