The A & V Fall 2010 collection is modeled by professional boxer Paša Leontjevas--a clever choice to infuse some machismo into the line. While the landscape leggings initially caught my eye, photographer Paulius Gasiunas staged the rest of the photo shoot in and around a boxing ring.
Pugilist perfection? It's certainly possible. With immaculately-tailored zip-up shirts, debonair pinstriped blazers and those infamous landscape leggings, the A & V Fall 2010 collection is certainly a head-turner.
Implications - The A & V Fall 2010 Collection uses a professional boxer in its ad which is certainly an interesting and noteworthy choice. Definitely something I would like to see repeated.
Key Themes Behind This Trend
- Athletic Models
- Fashion brands are using athletic models to infuse some machismo into their lines, creating a trend that suggests further disruptive innovation opportunities in the fashion industry.
- Landscape Prints
- Landscape leggings are an eye-catching feature in the A & V Fall 2010 collection, representing a trend that suggests further disruptive innovation opportunities for fashion designers exploring new print styles and patterns.
- Boxing-inspired Clothing
- The A & V Fall 2010 collection's use of a boxing ring as a shoot location highlights a trend that suggests further disruptive innovation opportunities for fashion designers looking to explore sportswear-inspired design with a pugilistic edge.
Where This Applies
- Fashion
- The trend of using athletic models and exploring new print styles and patterns in fashion creates disruptive innovation opportunities for designers to experiment with new ideas and concepts.
- Sports
- The use of boxing-inspired clothing in fashion suggests a potential opportunity for sports brands to create fashion-forward apparel with a sporty edge.
- Photography
- The use of the boxing ring as a shoot location suggests disruptive innovation opportunities for photographers to explore creative and unconventional settings for fashion shoots.
