Thanks to the newly launched social website Go Try it On, husbands and boyfriends can rejoice because they'll no longer have to risk a slap on the face or the ever-present stink-eye for giving their answer to the question, "Honey, do these jeans make my ass look fat?"
Go Try it On members post pictures of their fantastic selves on the website, and the community provides them with feedback as to how they look donning their threads. Go Try it On even provides privacy settings so fashionistas and fashionistos can upload and share photos with just friends.
What's Driving This Trend
- Virtual Feedback Sharing
- Developing a digital platform for users to share pictures for feedback in real-time during their online shopping experience and to prevent in-person escalation of negative feedback encounters
- AI Fashion Recommendation Systems
- Integrating AI into virtual wardrobe apps to provide users with personalized styling recommendations and clothing selections
- Social Media Influencer Marketplace
- Creating a platform that enables fashion influencers to market and sell their recommended clothing items to a community of followers directly, similar to Go Try it On
Who This Affects Most
- E-commerce
- Developing automated chatbots for fashion advice, outfit recommendations, and communication with shoppers
- Social Media and Influencer Marketing
- Partnering with influencers and offering virtual wardrobe styling promotions and discounts through both their social media and e-commerce stores
- Artificial Intelligence (AI)
- Investing in AI applications for automatic virtual closet organization, outfit planning, and wardrobe recommendations to achieve a more personalized and convenient shopping experience
