Chanel isn't the only luxury brand coming out with surfboards. Marc Jacobs is catching onto the wave of high-end brands producing athletic gear, and this surfboard is the standout piece of the collection.
Showing off a multiple graphics with a striking color scheme, the Marc Jacobs Surfboard can now be purchased at Marc Jacobs stores everywhere. Check out other surfing finds below.
Implications - A large part of consumer behavior is dependent on culture affiliation. As such, major design companies are looking to expand their reaches into subcultures in order to tap into very profitable markets. Companies looking to appeal to certain groups need to capitalize on significant cultural emblems if they're going to appear genuine to a market.
Key Themes Behind This Trend
- High-end Athletic Gear
- Opportunity for luxury brands to produce athletic gear and tap into profitable markets by appealing to specific subcultures.
- Fashionable Sports Equipment
- Design companies expanding into subcultures by incorporating cultural emblems into their sports equipment offerings.
- Surfing as a Luxury Sport
- Surfboards becoming a part of the high-end fashion market, opening up opportunities for premium surfboard designs.
Where This Applies
- Fashion
- Fashion brands incorporating surfboards and other athletic gear into their product offerings.
- Sporting Goods
- Opportunity for sporting goods manufacturers to produce high-end, fashionable sports equipment.
- Luxury Goods
- Luxury brands expanding their product offerings to include luxury sports equipment like surfboards.
