Ribena Juiced Up is a new beverage from GlaxoSmithKline that contains 85% natural fruit juices and 15% water. These no sugar added drinks are one proper serving of the 5-7 daily recommended fruit and vegetable intake.
For now only two flavors of Ribena Juiced Up have been released: raspberry and apply & blackcurrant (Ribena's traditional flavour). Ribena is a favorite with those who typically shun fruits and vegetables because of its sweet and syrupy taste.
What Makes This Trend Stand Out
- Healthier Beverages for Kids
- Opportunity to develop and market innovative drinks that contain high percentages of natural fruit juices and meet recommended daily intake.
- No Sugar Added Drinks
- Opportunity to create beverages that cater to health-conscious consumers by offering drinks with no added sugars.
- Flavor Diversification in Kids' Drinks
- Opportunity to introduce new and exciting flavor profiles in children's beverages, expanding beyond traditional fruit flavors.
Sectors Adopting This
- Beverage Industry
- Potential for beverage companies to tap into the market for healthier alternatives to sugary drinks for children.
- Health and Wellness Industry
- Opportunity for the health and wellness sector to promote and market products that meet recommended intake for fruits and vegetables.
- Food and Beverage Packaging Industry
- Opportunity to design and create packaging solutions that effectively communicate the health benefits and appeal to children for these innovative drinks.
