I have always been a lover of Helvetica. There's a strong love/hate relationship between the typeface and designers. I created a simple illustration using only type and colors to create a typographic cheeseburger: Burgervetica.
The Burgervetica image was printed on a shirt, and is available today atThreadless.
Get it while it's hot!
Implications - Ironic understatement definitely appeals to young consumers who live in an age where cynicism and irony are considered as the ultimate forms of self expression. Products that embrace this style of commentary are seen as desirable to to this demographic as they live in a wider world that seems so much beyond their control and so indifferent to their thoughts or opinions.
What Makes This Trend Stand Out
- Junkfood Typography
- Designers embracing fast food iconography to create typographic art and products.
- Cheeseburger Merchandise
- Fast food-inspired graphics and typography used in clothing and accessories.
- Ironic Understatement
- Young consumers gravitating toward products with ironic and understated commentary.
Sectors Adopting This
- Graphic Design
- Designers can experiment with incorporating fast food iconography in their work, creating new eye-catching designs.
- Fashion
- Fashion brands can incorporate fast food-inspired graphics and typography into their merchandise to appeal to younger demographics.
- Food and Beverage
- Fast food chains could partner with designers to create merchandise featuring their iconic products, appealing to audiences beyond food consumption.
