The Dragulator, an online tool to promote 'RuPaul's Drag Race,' is easily the most fun I've had online in a long time. The Dragulator lets you turn any photo into a drag superstar. As you can see from the gallery above, I've taken the liberty of turning two of my favorite Trend Hunter males into drag queens via the Dragulator--their names are JaiGee and Queen Bee. Can you guess who is whom?
The Dragulator is an excellent promo that reinforces the mission of 'RuPaul's Drag Race'--to find the next drag superstar--in a fun and viral way. The link to the Dragulator appears below.
What Makes This Trend Stand Out
- Online Drag Tools
- Opportunity to develop and promote innovative online tools for users to create drag personas and explore the world of drag.
- Viral Marketing Promotions
- Opportunity to create engaging and shareable promotional campaigns that incorporate interactive elements to increase brand exposure.
- User-generated Content Enhancement
- Opportunity to enhance user-generated content by providing tools and platforms that allow users to transform their photos and express themselves creatively.
Sectors Adopting This
- Entertainment & Media
- Disruptive innovation opportunities in developing interactive platforms and content for fans to engage with their favorite shows or events.
- Marketing & Advertising
- Disruptive innovation opportunities in creating unique and interactive marketing campaigns that leverage user-generated content to increase brand awareness and reach.
- Social Media & Technology
- Disruptive innovation opportunities in building tools and platforms that enable users to express their creativity and explore different personas through digital media.
