Sneaker brand Onitsuka Tiger has created the world’s first Tansu shoe - a handcrafted wooden sneaker with hidden drawers inspired by the Japanese art of traditional chest-making.
The execution by Amsterdam Worldwide is the latest in the brand’s ‘Made of Japan’ campaign. The agency commissioned Tansu artists, Ogura Tansu Ten, to create a 4.5 foot long custom wooden cabinet in the shape of a sneaker.
The Tansu shoe will tour across Onitsuka Tiger’s European stores as well as featuring on marketing material.
Key Themes Behind This Trend
- Wooden Footwear
- Developing shoes made from sustainable materials like wood can help reduce environmental impact.
- Traditional Art-inspired Design
- Incorporating traditional art techniques in products can appeal to customers who value cultural craftsmanship.
- Multi-functional Shoes
- Designing shoes with hidden compartments can add convenience and versatility to the product, making it more attractive to potential buyers.
Where This Applies
- Fashion
- Innovative shoe designs can appeal to fashion-forward consumers, especially those interested in environmentally-conscious fashion choices.
- Home Decor
- Furniture pieces inspired by traditional techniques like tansu can create unique and interesting design elements in a living space.
- Tourism and Events
- Exhibiting unique products like the Tansu shoe in pop-up stores and events can generate buzz and interest in the brand, attracting potential customers.
