Budweiser debuts the world’s lightest brew, Select 55 beer. This new beer is only 55 calories which is lighter than MillerCoors’ MGD Light 64. Select 55 beer is awesome for those who are trying keep their new year’s resolution to lose weight. If you happen to have more than a couple of Select 55s, their website even has a suggestion list of activities besides drinking that can burn 55 calories. Wow, a beer that cares about your health!
What Makes This Trend Stand Out
- Low-calorie Beers
- Opportunity for breweries to create and market low-calorie beers to cater to health-conscious consumers.
- Health-conscious Alcohol
- Innovation potential to develop healthier alcoholic beverages with lower calorie content to appeal to individuals on fitness journeys.
- Activity-based Drinking
- Potential for brands to promote engaging activities alongside drinking, creating a more balanced and active lifestyle for consumers.
Sectors Adopting This
- Breweries
- Opportunity for breweries to capitalize on the trend of low-calorie beers, providing a healthier drinking option.
- Alcoholic Beverage Industry
- Opportunity to disrupt the alcoholic beverage industry by introducing healthier options with lower calorie content.
- Fitness Industry
- Potential for collaboration between the alcohol and fitness industries to create activity-focused experiences and products that promote a balanced lifestyle.
