Silverjet, a new British airline, aims to become the global market leader in eco-friendly business class 'luxury' air travel. The company, which is currently only flying from NYC to London, has joined with Sky, Honda, Barclaysand DHL, and CarbonNeutral to "ensures that every tonne of CO2 associated with their flight is matched by one tonne saved through climate friendly projects around the world."
They include in every ticket price a carbon offset fee, which is reinvested in projects like a Jamaican energy efficient project and a New Zealand wind farm among others. "Silverjet is the first carbon neutral airline worldwide and is the Institute of Transport Management's environmentally aware airline of the year, 2007."
What's Driving This Trend
- Eco-friendly Business Travel
- Opportunity for businesses to adopt eco-friendly practices in air travel and cater to environmentally conscious travelers.
- Carbon Offset Programs
- Potential for companies to implement carbon offset programs to neutralize the environmental impact of their operations or products.
- Partnerships for Sustainability
- Collaborative efforts between companies in different industries to promote sustainability and support climate-friendly projects.
Who This Affects Most
- Airlines
- Airlines have the opportunity to differentiate themselves by becoming carbon neutral and appealing to eco-conscious passengers.
- Financial Services
- Financial institutions can offer carbon offset services to their clients, integrating sustainability into their offerings.
- Transportation and Logistics
- Companies in the transportation and logistics industry can explore partnerships for carbon offset initiatives and promote sustainable practices.
