Imagined City Apps

Phantom City iPhone App Shows the New York City That 'Could Have Been'

The Phantom City project has created an iPhone app that lets you see a New York that’s never actually existed. Instead of what’s really there, in the city, the Phantom City app shows you images of previously planned (or dreamed) buildings and parks. It’s like a history of New York, except that it’s a history of thoughts, as opposed to actual occurrences.

More and more iPhone apps (and apps for those other smartphones that never get any attention) are focusing on interacting with the real world while using your virtual device. The Phantom City app is a creative way to do just that.

Virtual Reality City App
The rise of virtual reality city apps that allow users to explore and interact with an alternate version of a real city.
Historical Alternate Reality
The emergence of apps that provide a virtual experience of a city's history through imagined or planned buildings.
Augmented Urban Exploration
The growing trend of apps that overlay virtual elements onto real-world locations for users to discover and explore.

Who This Affects Most

Augmented Reality
The augmented reality industry can leverage the trend of virtual reality city apps to provide immersive experiences in urban environments.
Historical Preservation
The historical preservation industry can utilize the trend of historical alternate reality apps to showcase the city's architectural evolution.
Tourism
The tourism industry can benefit from the trend of augmented urban exploration apps by offering unique experiences and attractions for travelers.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 45%
Activity 61%
Freshness 8%

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