Tama-can is one cool cat as she claws her way up the Japanese corporate ladder with apparent ease. First spotted by Trend Hunter when she landed her stationmaster gig, Tama-chan has been promoted from Stationmaster to become the first cat in the world to hold an executive post in a railroad corporation,
Because Tama-can is credited for increasing railway traffic nearly sevenfold, the railroad company plans to rebuild Kishi Station into the shape of a cat’s face in the coming year, but Tama-can won’t be receiving any extra kibbles as a reward. It seems that since that, she’s becoming a bit of a fat cat as a result of all of her success.
See her promotion ceremony in the video above.
Why This Trend Is Growing
- Corporate Animal Ambassadors
- Opportunity to use animals as brand ambassadors for companies.
- Promoting Unconventional Talents
- Opportunity to recognize and promote unique talents and abilities in non-human beings.
- Increasing Brand Loyalty
- Opportunity to build brand loyalty by engaging with novel and delightful marketing strategies.
Industries Being Reshaped
- Marketing and Advertising
- Opportunity for marketers to leverage unconventional marketing strategies involving animals.
- Entertainment and Media
- Opportunity to create engaging content featuring non-human beings.
- Transportation and Logistics
- Opportunity for transportation companies to use unique promotions to increase customer traffic.
