Pillowig

Artist Jooyoon Paek Creates a Pillow and Wig Hybrid for Modern Urbanites

The perfect invention for the modern urbanite just may very well be the ‘Pillowig’ by JooYoon Paek. This Seoul-born artist based in New York has a knack for creating designs that draw from human behavior.

If you have ever been uncomfortable while trying to sleep on the subway, plane or anywhere else, the ‘Pillowig’ is the pillow and wig hybrid of your mobile urbanite dreams.

Implications - Jooyoon Paek definitely creates a very atypical wig by using her skills in human observation to create objects that interact with viewers in the spaces where she installs them. Paek is an eccentric artist with a great sense of vision.

Check out the gallery above to see some clever shots of the ‘Pillowig’ in action.

Mobile Comfort Wearables
There is an opportunity to capitalize on creating wearable inventions such as Pillowig that satisfy the need for comfort while on-the-go, particularly in urban areas.
Functional Fashion Accessories
The fusion of fashion and function creates an industry for everyday accessories that serve more than just a singular purpose like the Pillowig as a pillow and a wig.
Interactive Art Installations
Artists and designers can leverage the Pillowig concept as inspiration for imaginative, interactive art installations that engage viewers in public spaces.

Sectors Adopting This

Travel
The travel industry can partner with inventors to create more comfortable solutions for on-the-go consumers like the Pillowig.
Fashion
The fashion industry can develop a market shift that caters to utilitarian pieces with additional features like the Pillowig as a wig and pillow hybrid.
Arts and Culture
The art world can utilize the Pillowig invention as inspiration for interactive installations that engage public spaces and promote creative expression.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 17%
Freshness 8%

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