This 'Wish You Were Here' shoot for the January issue of Marie Claire featuring Miranda Kerr reminds us all that not everyone lives in a cold climate. Kerr is surrounded by sand, surf and shirtless surfers for the editorial, which was shot by Kelron O'Connor and styled by Zanna Rassi.
'Wish You Were Here' makes me proud to live in Southern California. If you're chilly this morning, check out the Marie Claire spread above.
Implications - Contemporary society is constantly saturated with a variety of products and advertisements, and consumers are no longer attracted to the average design. Companies who incorporate tasteful sexual appeal in their products will lure in the average customer through these more shocking techniques.
Why This Trend Is Growing
- Winter Beach Shoots
- Winter shoots on beaches and other exotic locations offer a unique and refreshing perspective on fashion.
- Tasteful Sexual Appeal
- Products that incorporate tasteful sexual appeal in their designs have the potential to be more memorable to consumers.
- Southern California Lifestyle
- The laidback, beachy lifestyle of Southern California can continue to serve as inspiration for fashion shoots and lifestyle brands alike.
Industries Being Reshaped
- Fashion
- Fashion brands can use winter beach shoots and tasteful sexual appeal in their designs to stand out and attract consumers.
- Advertising
- Advertising agencies can incorporate Southern California lifestyle and winter beach shoots into campaigns for a fresh and aspirational aesthetic.
- Travel
- Travel and tourism companies can leverage the allure of winter beach destinations to attract travelers looking for unique and refreshing experiences.
