Because I need to make myself feel even worse for skipping out on an entire week of physical activity (aka yoga class) I present to you the Calvin Klein Underwear campaign starring ultra-hot models Olya Ivanisevic and Jamie Jewitt. If I’m going to feel bad about myself, I’m taking you down with me.
The company is known for it’s risqué ad campaigns but for some reason the Calvin Klein Underwear campaign seems tame in comparison to, say, the ads for their denim. Watch the making of video for more sexual tension and models in underwear.
Key Themes Behind This Trend
- Sensuous Underwear Ads
- There is opportunity for disruptive innovation in the advertising industry by creating more sensual and diverse marketing campaigns.
- Body-positive Campaigns
- There is opportunity for disruptive innovation in the fashion industry by promoting and embracing more diverse body types in advertising.
- Sustainable Fabrication
- There is opportunity for disruptive innovation in the fashion industry by creating sustainable and environmentally friendly materials for clothing production.
Where This Applies
- Fashion
- The fashion industry can embrace more diverse models and promote body positivity in marketing to attract a wider range of consumers.
- Advertising
- The advertising industry can shift towards more inclusive and diverse marketing campaigns to reach a larger and broader audience.
- Sustainable Fashion
- The fashion industry can invest in more sustainable and ethical practices to cater to consumers who place higher value on environmentally-friendly products.
