Say what you want about your own brother or sister, siblings like those depicted in 'Brothers' by Jonatan Fernstrom have a much closer bond than other peer groups. This short but sweet photo set depicts an older and younger brother in various outdoor settings, from a park to a playground.
Whether you're an only child or the middle child in ten, you're sure to love 'Brothers' by Jonatan Fernstrom.
Implications - Pairs photography and even triple photography has gained media attention in recent times, as they offer consumers a connection to multiple muses. When deciding upon models for product campaigns, businesses would be intelligent to consider siblings as models, as duplicity offers multiplied fun and acts as a way to go beyond the conventions of photography.
What's Driving This Trend
- Sibling-focused Photography
- Capturing the bond between siblings in photography could be a disruptive innovation opportunity that resonates with consumers seeking a connection to familial relationships.
- Pairs Photography
- Utilizing multiple models, such as siblings, in product campaigns offers businesses an innovative approach to showcase their products and engage with consumers.
- Triple Photography
- Exploring the use of three siblings as models in photography can create a unique and dynamic visual experience, presenting disruptive opportunities for creative campaigns.
Who This Affects Most
- Photography
- The photography industry can benefit from incorporating sibling-focused and pairs photography into their services to cater to consumer demand for more meaningful and relatable imagery.
- Fashion
- Fashion brands can leverage sibling models in their campaigns to illustrate a deeper connection and shared experiences, presenting disruptive opportunities in the industry.
- Advertising
- Incorporating sibling models in product advertisements can create a more relatable and authentic narrative, offering disruptive innovation opportunities for the advertising industry.
