The Vertigo art exhibit, which is currently being held in Rio de Janiero, Brazil, is one of the best displays of avant-garde art-nouveau that I have seen in a very long time.
The optically confusing art work featured at the Vertigo art exhibit includes such oddities as a blue and red checkered wall that appears to be sucking in its surroundings, as well as an artificial peacock that has human features instead of animal.
Implications - This use of optical art is one that is arresting to the eye. Businesses can utilize this art form in their campaigns or advertisements to draw in viewers instantly and keep them interested in future products and brands.
What Makes This Trend Stand Out
- Optical Art
- Art exhibits utilizing optical illusions are gaining popularity around the world presenting a disruptive innovation opportunity for artists, designers and architects.
- Avant-garde Design
- The rise of avant-garde design creates new opportunities for disruptive innovation in fields such as furniture/art installation, architecture, and fashion.
- Mixed-media
- The combination of unexpected elements in artwork, such as using human features on animal sculptures introduces possibilities for disruptive innovation across industries including advertising, and product design.
Sectors Adopting This
- Art
- Exhibits like the Vertigo art exhibit are pushing boundaries in traditional art forms, providing opportunities for artists and curators to promote innovation in contemporary art.
- Interior Design
- The use of optical illusions and avant-garde design elements creates opportunities for designers to innovate and keep pushing for new and creative designs that are innovative and attractive.
- Advertising
- The use of optical illusions and mixed-media art works creates exciting, attractive campaigns, and many brands can use this form of art to create a buzz around their product or service.
