Every November, the Royal British Legion encourages citizens to purchase fake poppies to pin on their garments as a sign of remembrance for those that died at war. This gallery shows this year’s thought-provoking ads for their annual poppy campaign.
The annual poppy campaign for the Royal British Legion shows pictures of a deceased soldier, another soldier missing his legs, and a family holding a picture of their husband/dad who is away on duty, and asks you to “wear a poppy for their sake.”
What's Driving This Trend
- Poppy Campaign
- Opportunity for innovative marketing campaigns to honor and remember deceased and current soldiers during the month of November.
- Commemorative Wearables
- Opportunity to create wearable technology that serves as a symbol of remembrance and also connects people to stories of veterans and their families.
- Charitable Giving
- Opportunity for businesses to partner with nonprofits to provide assistance to veterans and their families, while also building a positive brand image.
Who This Affects Most
- Nonprofits
- Nonprofit organizations can build awareness and increase donations by creating innovative and creative campaigns to honor veterans and their families.
- Fashion and Apparel
- Fashion and apparel companies can develop new products that serve as commemorative wearables and incorporate stories of veterans and their families.
- Technology
- Technology companies can develop tools that use augmented reality or virtual reality to help individuals better understand the experiences of veterans and their families, while also providing a way to make charitable donations.
