If there is one thing Perez Hilton loves more than bashing Lindsay Lohan and Mischa Barton, it's loving Lady Gaga. For Perez Hilton's Halloween costume, he decided to go gaga by dressing up like his favorite pop icon.
Complete with hair bow and angular attire, Perez Hilton's Halloween costume was a dead-on impersonation of the infamous Lady Gaga. I bet their were a lot of other celebrity impersonators out there this year too.
Implications - We live in a youth market that dominates the Internet and the creation of consumer products are becoming steadily more and more unavoidable. The youth market demands more face time with celebs and because of this idolization many consumers have become more and more obsessed with them. Businesses can take advantage by helping their consumers to emulate theses celebs that promote their own products.
Key Themes Behind This Trend
- Celebrity Impersonation Costumes
- As the youth market idolizes celebrities more than ever, businesses can create and market products that help consumers emulate popular celebs through costumes and accessories.
- Celebrity-inspired Fashion
- Collaborating with celebrities to create fashion lines can cater to the increasing demand of consumers wanting to imitate celebrity style.
- Virtual Celebrity Endorsements
- Businesses can leverage technology and create virtual celebrity endorsements to reach and influence their target market who crave more face time with their favorite celebs.
Where This Applies
- Fashion
- The fashion industry can capitalize on this trend and collaborate with celebrities to create fashion lines inspired by popular celebs.
- Entertainment
- The entertainment industry can create more immersive experiences for fans by using technology to create virtual celebrity endorsements and interactive events that allow fans to interact with their favorite celebs.
- Cosmetics
- Cosmetic companies can develop products that help emulate the look of popular celebs, collaborating with them as brand ambassadors to promote their products to their followers.
