When Parisian designer Jerome Coste survived 6 separate head traumas, he probably never thought that he would be designing luxury protection Atelier Ruby Helmets.
Inspired by the great screen legend Steve McQueen, as well old school racing details, they are manufactured out of the same carbon fiber as the helmets worn by Formula One drivers. And to top it all off, the Atelier Ruby Helmets have a super luxurious and decadent burgundy nappa lambskin lining.
What's Driving This Trend
- Luxury Protection Gear
- The trend of designing high-end protective gear allows for disruptive innovation in the safety industry.
- Retro Racing Designs
- The growing popularity of retro racing designs presents opportunities for disruptive innovation in the fashion and automotive industries.
- Carbon Fiber Manufacturing
- The trend of using carbon fiber materials in various products creates opportunities for disruptive innovation in the manufacturing industry.
Who This Affects Most
- Safety Equipment
- The luxury protection gear trend provides innovative opportunities in the safety equipment industry.
- Fashion
- The incorporation of retro racing designs in fashion opens up disruptive innovation possibilities in the fashion industry.
- Automotive
- The increasing demand for retro racing designs in automotive products creates opportunities for disruptive innovation in the automotive industry.
