If you’re constantly scarfing sweets and haven’t been able to find a diet that works (for more than a week, I should add), then it’s time to consider Tweet What You Eat (TWYE). TWYE aims to help women lose weight by having them take responsibility for their actions—social media style.
Tweet What You Eat operates like an online food diary—instead of normal tweets, you just tweet what you eat. It allows you to add your weight, goal weight, and all the foods you shouldn’t eat (so that if you tweet that you’ve eaten something you shouldn’t have, others can harass you about it).
What Makes This Trend Stand Out
- Social Media Dieting
- Opportunity for disruptive innovation lies in developing new social media platforms and apps that leverage social pressure to encourage healthier eating habits.
- Personal Accountability
- Creating products and services that encourage personal accountability and responsibility for one's health can lead to disruptive innovation in the wellness industry.
- Online Food Diaries
- Innovations in online food diaries can offer tools and features that make it easier for individuals to track their eating habits and make more informed choices.
Sectors Adopting This
- Wellness
- The wellness industry can benefit from disruptive innovation by incorporating social media platforms and accountability tools into weight loss programs.
- Social Media
- Opportunities for disruptive innovation in the social media industry lie in creating platforms and apps specifically designed for health and wellness purposes.
- Food and Nutrition
- Disruptive innovation in the food and nutrition industry can involve the development of online food diaries and tracking systems that integrate with social media for increased accountability.
