The BOSCOLO Exedra Hotel in Milan was designed to reflect the culture of Milan, and if that’s true, Milan is one colorful place.
The BOSCOLO Exedra hotel is complete with crazy wall colors and walls of lights that look like stars. While I personally love it, I don’t know if it’s a place you should go to if you’re looking for a relaxing getaway.
Check out the BOSCOLO Exedra Hotel above, and imagine how much fun Milan must be if this is reflective of it!
Key Themes Behind This Trend
- Colorful Lodging
- The trend of incorporating bold and bright colors in hotel designs and decor embraces the fact that consumers are looking for unique, Instagram-worthy experiences.
- Light-based Design
- The trend of using lights and immersive experiences in hotel design can provide guests with a memorable and immersive experience, creating opportunities for innovative design elements and customer engagement strategies.
- Experience-driven Hospitality
- The trend of hospitality industry focusing more on guest experience than just the basic need of accommodation implies opportunities for creating unique lodging experiences that are immersive and personalized, and redefine what it means to stay in a hotel.
Where This Applies
- Hospitality
- The hospitality industry can harness the trend of creating unique, experience-driven lodging options by integrating experiential design and technology to create memorable and differentiate stays for guests.
- Interior Design
- The trend of creating immersive and unique spaces, such as the one in BOSCOLO Exedra Hotel in Milan, provides creative and innovative opportunities for interior designers to explore with color and light-based designs for hotels, restaurants, and other commercial properties.
- Tourism
- The trend of consumers seeking unique and personalized travel experiences has opened up opportunities for innovative tourism strategies that promote immersive and colorful lodging options as part of the overall destination experience.
