The first ever charity Twitter name auction is underway. Twitter user Drew Olanoff (@Drew) placed his Twitter name on the block with all of the proceeds going to the Livestrong Foundation after having been diagnosed with cancer earlier this year.
A four-letter Twitter name is very rare and that equates to a great opportunity for cancer research. Comedian Drew Carey (@Drewfromtv) was first out the gate with a whopping 10k bid that has now been increased to $1 million if he manages to get one million followers by year end.
With a few other famous Drews out there, this may morph into one of the most attention-worthy Twitter races yet. Let the bidding war begin!
Why This Trend Is Growing
- Twitter Name Auctions
- The concept of auctioning off Twitter names for charitable causes is a disruptive innovation opportunity for fundraising.
- Celebrity Social Media Engagement for Charity
- Social media engagement by celebrities for fundraising purposes is a disruptive innovation opportunity in the charity industry.
- Digital Fundraising Campaigns
- Creative digital campaigns for fundraising, such as auctioning off rare digital assets, is a disruptive innovation opportunity in the charity industry.
Industries Being Reshaped
- Charity
- The charity industry can utilize social media and digital campaigns, like Twitter name auctions, to disrupt traditional fundraising methods.
- Social Media
- Social media platforms can serve as innovative gateways for charity fundraising campaigns like charity Twitter name auctions.
- Digital Marketing
- Digital marketing agencies can offer innovative fundraising strategies, like auctioning off rare digital assets, for nonprofit organizations to disrupt traditional charity fundraising methods.
