Arby’s Roastburger used a clip of Phil Hansen painting a portrait of the Mona Lisa with the grease from about fourteen hamburgers. Phil Hansen’s art is as much about process as it is about outcome. But in this case, he was just helping Arby’s make the point that roasted burgers have less fat than fried ones.
Hansen is known for his quirky use of method and materials to produce art. He ‘dance-painted’ a portrait of Michael Jackson, used plastic flies to create Obama’s face, nacho cheese for the Taco Bell dog and fake money to make a Bernard Madoff likeness. Videos of all of these are on Hansen’s YouTube Channel.
Key Themes Behind This Trend
- Food-based Art
- There is an opportunity for artists to explore food as a medium for creating art.
- Alternative Materials Usage
- There is an opportunity for businesses to explore alternative materials such as food waste for product design.
- Quirky Marketing Campaigns
- There is an opportunity for brands to experiment with unorthodox methods of marketing to grab customer attention.
Where This Applies
- Art and Design
- Artists can experiment and create new art pieces using food as a medium for art.
- Food and Beverage
- Food companies can explore the use of food waste and by-products in product design to reduce waste.
- Advertising and Marketing
- Marketing agencies can create quirky and unorthodox marketing campaigns to grab customers' attention.
