Camping Couture

The Dsquared2 Spring 2010 Collection Goes Bushwhacking

For Milano Fashion Week DSquared2’s Spring 2010 collection, designed by twins Dan and Dean Caten, took to the bushes and featured models walking their runway with 40s of Budweiser and riddled with Band-Aids (presumably to cover-up their bushwhacking cuts and bruises).

The backdrop for DSquared2’s Spring 2010 collection was an outdoors camping party complete with tents, chandeliers, trees and mirrors.

DSquared2’s Spring 2010 collection featured patent leather garments that would help one to stay dry in the woods, as well as the staple garment for any seasoned camper: cut-off denim shorts.

Outdoor Fashion
Designing fashion that can be worn in outdoor activities such as camping.
Theme Collections
Creating fashion collections based on event themes such as camping.
Hybrid Garments
Creating garments that can be worn in both outdoor settings and in everyday life.

Industries Being Reshaped

Fashion
Creating outdoor-themed fashion collections.
Outdoor Recreation
Designing clothing specifically for outdoor activities.
Adventure Tourism
Designing versatile clothing for adventure travelers who want to look stylish.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 49%
Freshness 8%

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