Femme Rebelitorials

Jaime King and Erin Wasson Walk on the Wild Side in Elle

Elle Magazine continues to use unconventional stylists for its October 2009 issue. For ‘Walk on the Wild Side,’ model-turned-designer Erin Wasson, takes a stab at styling.

The rebellious black and white editorial was shot by Alexei Hay and features actress Jaime King (you may recognize her from turns in Sin City and Pearl Harbor) in menswear inspired looks with a bohemian flair. Wasson outfitted King in looks from Miu Miu, Roberto Cavalli, Calvin Klein Collection and Fendi among many others (including her own collaborative line) to showcase a walk on the wild side.

Unconventional Styling
The use of unconventional stylists in fashion editorials presents an opportunity for disruptive innovation in the fashion industry.
Menswear-inspired Looks
The incorporation of menswear-inspired looks in womenswear fashion opens up disruptive innovation possibilities for designers and retailers.
Collaborative Fashion Lines
The trend of fashion collaborations offers an avenue for disruptive innovation in the fashion industry, allowing for unique and unexpected partnerships.

Industries Being Reshaped

Fashion Editorials
The unconventional styling in fashion editorials creates opportunities for disruptive innovation in the publishing industry, encouraging new approaches to showcasing fashion.
Fashion Design
The adoption of menswear-inspired looks in womenswear fashion presents disruptive innovation opportunities for fashion designers, encouraging the exploration of gender-fluid designs and new aesthetic combinations.
Retail
The rise of collaborative fashion lines provides an opportunity for disruptive innovation in the retail industry, fostering new ways of engaging with customers and delivering unique products.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 38%
Freshness 8%

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