Luxury retail giant Bergdorff Goodman is noted for their outrageous and fashion forward window displays. This time the Bergdorff Goodman windows have taken art and fashion to a whole new level with the usage of giant white sculptures made out of paper.
Featuring designs by some of the world’s top designers (Gucci, Marc Jacobs, Prada, Naeem Khan, Marni and Chloe), the mannequins are posed alongside statue sculptures of giant scissors, bows and even giant lobsters. As with anything, Bergdorff Goodman windows display will not last long, so catch the display while it lasts.
What's Driving This Trend
- Retro-futuristic Sculptures
- Creating sculptures that blend futuristic and vintage elements can inspire a sense of wonder and nostalgia.
- Fashion Window Displays
- Incorporating art and fashion in window displays can attract attention and create a memorable brand experience.
- Paper Sculpture Art
- Using paper as a medium for large-scale sculptures can showcase creativity and sustainability.
Who This Affects Most
- Luxury Retail
- Luxury retailers can leverage extravagant window displays to enhance their brand image and create buzz.
- Fashion Designers
- Collaborating with retailers to showcase their designs in innovative window displays can increase brand visibility and create excitement.
- Art Installation
- Artists can explore the intersection of fashion and sculpture by creating large-scale paper sculptures for exhibitions or installations.
