Orange is the new black… apparently. We've seen Lindsay Lohan tout her new spray-on tan lotion, magazines feature a Lady Gaga more orange than a clown fish and with the Donatella Versaces of the world, may the Oompa Loompas rejoice.
As Martha would say “It’s a good thing." Unfortunately, for celebrities such as The Donald, it’s not a good thing when your skin tone is held in comparison to one of, notorious mobster, John Gotti’s grandsons.
What's Driving This Trend
- Celebrity Tan
- Disruptive innovation opportunity: Develop new spray-on tan lotions that provide a natural-looking tan without the orange undertones.
- Skin Tone Comparison
- Disruptive innovation opportunity: Create color-adjusting makeup products that prevent the unflattering comparison of skin tones.
- Self-tanning Alternatives
- Disruptive innovation opportunity: Invent new self-tanning methods or technologies that eliminate the risk of an unnatural orange tint.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Integrate color-correcting technology into makeup products to cater to consumers seeking natural-looking skin tones.
- Beauty and Skincare
- Disruptive innovation opportunity: Develop innovative skincare products that reduce the appearance of orange tans and promote even skin tones.
- Spray-on Tan Solutions
- Disruptive innovation opportunity: Create spray-on tan solutions with advanced formulas that deliver a flawless, streak-free tan.
