Forget Waldo: Illustrator Rod Hunt's "Where's Stig?" has replaced that cane-toting, stripe-wearing children's icon with the white jumpsuit-wearing Stig of "Top Gear" fame. The book contain the same premise as the "Where's Waldo?" books; rather than locating Waldo out of a sea people, props and decoys, however, readers will have eagle eyes watching out for the Stig.
"Top Gear" continues to prove itself as a show that can attract a wide audience and keep their viewers loyal. Check out some other "Top Gear" innovations below.
What's Driving This Trend
- Interactive Illustration Books
- Illustrator Rod Hunt's interactive book 'Where's Stig?' has gained popularity and could inspire other interactive children's books
- TV Show Spin-off Merchandise
- Merchandise related to popular TV shows such as 'Top Gear' can provide new sales opportunities for creators
- Famous Character Brands
- Brands can capitalize on popular characters such as 'The Stig' to create new products and experiences
Who This Affects Most
- Children's Publishing
- The success of 'Where's Stig?' could lead to more interactive children's books and increased sales in the publishing industry
- Entertainment Merchandise
- The popularity of the 'Top Gear' brand and characters such as 'The Stig' could create new opportunities for merchandise sales in the entertainment industry
- Automotive
- Opportunities exist for automotive brands to partner with popular TV shows such as 'Top Gear' to create new brand experiences and merchandise
