I think the resurgence of all things 1960s--from hair to clothes to advertisements--should be called the “Mad Men” phenomenon, and these ads from Stella Artois certainly show that.
The retro looking Stella Artois beer ads include a big-haired lady, a man and his vintage ride, and of course, beer. Even the font and color choices make these ads look like they stepped right out of the 1960s. Cool to see more vintage revivals!
Implications - In the last few years, Generation Y has placed an increased premium on styles and tropes of the past. A company can capitalize on this by featuring marketing that directly references their early days in business. By showing consumers their "vintage" history, the company humanizes itself and appeals to the desire for retro designs.
Key Themes Behind This Trend
- Retro Revivals
- A trend of bringing back vintage aesthetics and styles in various industries.
- Nostalgic Marketing
- The use of marketing campaigns that reference a company's early days to appeal to consumers' desire for retro designs.
- Mad Men Phenomenon
- The resurgence of 1960s culture, including fashion, advertisements, and hairstyles.
Where This Applies
- Fashion
- Opportunity to design and produce clothing and accessories inspired by retro aesthetics.
- Advertising
- Chance to create vintage-inspired ad campaigns that resonate with consumers' nostalgia for the 1960s.
- Beverage
- Potential to develop retro-themed packaging and branding that appeals to consumers seeking a nostalgic experience.
