If you've ever had trouble fitting into your favorite pair of denim, the Skinny Jeans Workout offered at gyms throughout the country might be something for you to seek out.
The group fitness classes tone the core through a mix of stretches, weight lifting and ballet. They are specifically designed to smooth out the bumps and lumps that plague jeans wearers. The Skinny Jeans Workout was recently profiled by CNN; check out their video on this innovative exercise method above.
Why This Trend Is Growing
- Denim-specific Fitness
- There is an opportunity for fitness and wellness professionals to create denim-specific fitness classes to help consumers achieve their desired body shape.
- Targeted Fitness Classes
- Gyms and fitness studios can explore creating targeted fitness classes for specific customer groups, such as those looking to fit into certain clothing items.
- Effective Stretching Methods
- Fitness professionals can develop and market effective stretching methods as a key component of an overall fitness regimen, such as those used in the Skinny Jeans Workout.
Industries Being Reshaped
- Fitness
- The fitness industry can capitalize on the trend of denim-specific fitness by offering specialized classes and training programs.
- Fashion
- The fashion industry can consider partnering with fitness professionals to promote and offer denim-specific fitness classes to their customers as a value-added service.
- Social Media
- Social media influencers can leverage the trend of denim-specific fitness by endorsing and promoting these classes, generating interest and visibility for both the fitness and fashion industries.
