The Rancho Bernardo Inn in San Diego is a hotel spot noted for its $200+/night suites, lavish pools and lush golf course--not for $19 rooms. But that's exactly what Rancho Bernardo Inn is offering as a recession special--and what I'm calling the embodiment of glamping.
From August 16 to 31, guests who enroll in the Survivor Package are charged progressively less for each amenity they relinquish. The bare bones price is $19, which omits breakfast, lights, sheets, air conditioning, and the bed (which includes mattress and headboard). In place of the bed, staff will put a small tent inside the room.
While you may not be able to stargaze or escape the city with Rancho Bernardo Inn's Survivor Package, at least you'll have access to a hot shower.
Key Themes Behind This Trend
- Micro-stay
- Hotels offering a stripped-down amenities package with a lower price point for shorter stays and budget-conscious travelers.
- Glamping
- Luxury camping experiences for travelers who seek immersion in nature with amenities of a hotel.
- Recession Specials
- Businesses offering limited-time deals with stripped-down features to attract budget-conscious consumers during economic downturns.
Where This Applies
- Hospitality Industry
- Hotels, resorts and other businesses in the hospitality industry that can benefit from offering alternate stripped-down amenities options.
- Travel Industry
- Travel companies and agencies that specialize in providing unique travel experiences that cater to different budget and travel styles.
- Leisure Industry
- Recreation and leisure companies that cater to travelers seeking outdoor experiences that provide a balance between luxury and nature.
