So how do you go about ripping-off Gucci & a national magazine publication for $50,000? Number One: You call up a huge Swiss media magazine that is not too keen in the fact-checking department. Number two: You tell them you want your Gucci two page spread featured in their magazine. Number three: Once they agree to publish it, you direct them to send the bill to Gucci. Number four: After publication, sit back and enjoy the fall-out when both companies realize they've been had. Number five: Make sure to buy copies for everyone you know, because your 15 minutes of fame is already half over!
What Makes This Trend Stand Out
- Fake Advertising
- As more companies rely on online advertising, fake ads have the potential to become a widespread problem.
- Media Fact-checking
- As more companies rely on media outlets for advertising, the need for accurate fact-checking becomes increasingly important.
- Brand Reputation
- As more fake ads are circulated, it could lead to damaging effects on a brand's reputation.
Sectors Adopting This
- Fashion
- The fashion industry could be at risk of damage to their brand reputation through the circulation of fake ads.
- Marketing & Advertising
- The marketing and advertising industry may need to reevaluate their fact-checking and verification processes to prevent the spread of fake ads.
- Media & Publishing
- The media and publishing industry may need to allocate more resources to ensure factually accurate content is being published in their magazines.
