Grolsch is as pleased as spiked punch to present “Walk the Line”. The iPhone app, launched at the North Sea Jazz Festival in the Netherlands, was created by Marvellous as a playful sobriety test. Using the phone’s motion-sensing accelerometer, the game judges the user’s ability to walk a straight line.
We love the ingenuity of this app, even if it sends a somewhat mixed message. Here’s a tip: if you need to use an app to test your ability to walk straight, you’re probably too drunk to drive. Maybe this game is better suited to judge which one of us has to get the next round. Either way, it looks like fun.
Please play responsibly.
What's Driving This Trend
- Virtual Sobriety Testing
- The creation of virtual sobriety checkers, like 'Walk the Line' iPhone app, is a disruptive innovation opportunity for improving public safety and reducing the number of drunk driving accidents.
- Motion-sensing Technology
- The use of motion-sensing technology, such as accelerometers in smartphones, is a disruptive innovation opportunity for creating engaging and interactive applications.
- Gamification of Sobriety Tests
- Gamification of sobriety tests, like 'Walk the Line' iPhone app, is a disruptive innovation opportunity for making mundane tasks more engaging and encouraging people to practice responsible behavior.
Who This Affects Most
- Mobile Apps
- Mobile app development is a related industry for creating engaging and interactive virtual sobriety checkers using motion-sensing technology like 'Walk the Line' iPhone app.
- Public Safety
- Public safety is a related industry for implementing disruptive innovation in the form of virtual sobriety testing to reduce the number of drunk driving accidents.
- Alcohol and Beverage Industry
- The alcohol and beverage industry is a related industry for promoting the use of virtual sobriety checkers like 'Walk the Line' iPhone app for encouraging responsible drinking habits.
