Some businesses have intuitively latched onto the Twitter phenomenon for promotion and customer service; Twitter 101 is a new site aimed at helping everyone else get what the microblogging platform is all about.
Twitter 101 is written expressly for businesses. There are Twitter case studies from the likes of Pepsi, JetBlue, American Apparel, and Etsy. There's a section dedicated to Twitter best practices, and another that decodes Twitter jargon. Best of all, the whole thing is available in downloadable PDF slides for suits who prefer to print things out.
If you're looking for a guide that'll explain Twitter to you from a professional--not personal--standpoint, Twitter 101 is an excellent primer.
What Makes This Trend Stand Out
- Business Twitter Accounts
- More businesses will create and manage Twitter accounts for promotion and customer service, leading to new opportunities in social media marketing.
- Social Media Education
- The popularity of Twitter 101 highlights the growing need for businesses to educate themselves and their employees on effective social media practices, creating opportunities for social media consulting services.
- Twitter Analytics Tools
- As businesses use Twitter more frequently, there will be increased demand for accurate and comprehensive analytics tools to measure social media success.
Sectors Adopting This
- Marketing
- Marketing firms can leverage the growing trend of business Twitter accounts and provide social media management services to their clients.
- Education
- Educational institutions can capitalize on the need for social media education by offering courses and certifications in social media marketing and management.
- Software Development
- Software companies can develop and market new Twitter analytics tools for businesses to track and optimize their social media presence.
